Al Bishara National Urban Development Co. Ltd. (Al Bishara) is a company that specializes in the development of hotel projects that meet the specific demands of price-conscience pilgrims visiting the holy cities of Makkah and Madinah. Al Bishara develops its hotels with the unique attributes of the pilgrim occupant in mind, including proximity to the holy mosques, affordability, multiple occupancy and simple room design and fit-out.